![]() ![]() Rinse will continue to handle day-to-day marketing for both imprints while benefitting from Believe’s audience development team across 50 countries, with a focus on audio and video plus editorial and marketing partnerships with digital service providers. Under its new b:electronic global imprint, Believe will handle the global distribution for all Rinse and Bad Music frontline and catalog releases. office of French music company Believe formed a partnership with underground dance music company Rinse to handle distribution and label services for its Rinse Recordings and Bad Music imprints. Publishing Briefs: Reach Music Buys Judas Priest Albums ![]() Amp has created sonic identities for brands including Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell and General Motors. Under the deal, amp will join WPP’s brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities for companies. Ten percent of carry profits will be set aside for three different charities not named in the release.Īdvertising, communications, technology and commerce holding company WPP has acquired sonic branding agency amp sound branding. “The company seeks brands that disrupt traditional consumer categories through innovation and aims to drive change in society through products or services,” according to a press release, and will help “to quickly scale cutting edge early-stage brands into world-class businesses.” The fund has already invested in nine companies: Audio Up, Goodles, Lomi by Pela, Mad Rabbit, Partake, Samsara, Starface, Julie and Bryn Pharma. The company has successfully closed half the fund and is on track to close the rest by September 15. Will Ward - head of the talent, music, production and incubator company, Fourward - launched Fourward Ventures, a $50 million, early-stage growth fund actively investing in sectors including health and wellness, sustainability and consumer packaged goods. Guy Oseary & Ashton Kutcher Launch $240M AI Investment Fund Via Sound Ventures VC Hurwitz has previously worked with brands including De’Loghi, Heineken and Louis Vuitton. The Cross Ratio roster includes Akeem Jahat, Alfred Sim, Belinda Lee, and Derrick Hoh the label also distributes over 200 additional artists.Īcademy Award-winning composer Justin Hurwitz ( Whiplash, La La Land) partnered with music-for-advertising and sonic branding company Score a Score to expand Hurwitz’s “creative energy to the world of advertising - applying his unique ability to create ‘earworm’ melodies on the big screen to short-form campaigns,” according to a press release. Under the deal, Warner Music Singapore will work closely with Cross Ratio on new releases, catalogs, brand partnerships, synchronization deals and marketing events as well as on identifying and upstreaming artists. Warner Music Singapore and Cross Ratio Entertainment, a leading Singaporean independent record label, signed an exclusive global distribution agreement. Brent Faiyaz Partners With UnitedMasters to Start Creative Agency, Announces World Tour
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